PASTIS DE LUXEMBOURG
Pastis de Luxembourg is a handcrafted anise apéritif created by Luxembourg distillery OPYOS. Inspired by the rich tradition of French pastis while rooted in local craftsmanship, the spirit combines carefully selected botanicals, herbs, and spices to create a distinctive and refined flavour profile.
The label design was developed to balance heritage and modernity, creating a visual identity that feels both timeless and contemporary. Drawing inspiration from traditional apéritif culture, the design combines elegant typography, carefully considered detailing, and a restrained colour palette to communicate authenticity, craftsmanship, and quality. The result is a distinctive shelf presence that strengthens the product’s premium positioning while remaining true to the character of the OPYOS brand.
Recognition - Luxembourg Design Awards 2021 | Silver Award — Packaging Design
Luxembourg Design Awards 2023
Silver Award — Packaging Design
The visual identity and packaging design for Pastis de Luxembourg
received a Silver Award at the Luxembourg Design Awards 2023.
Beyond the Bottle
Some projects are hard to leave behind.
After completing the visual identity for Pastis de Luxembourg, I repurposed elements
of the botanical illustration work for a personal pair of Vans.