Launched in 2022 at the Heringer Millen in Luxembourg’s Mullerthal region, Mëllerdall Plage transformed the riverside setting into a temporary summer spot over the weekends in August, with local food and drinks, live music and events.

The visual identity and accompanying print materials were developed around a minimal linear illustration style. The system was applied across the event’s communication and on-site materials, including menus, advertisements and other printed matter, creating a consistent look throughout the 2022 and 2023 editions.