Created in collaboration with Luxembourgish musician and artist Serge Tonnar, Gin Tonnar is a limited-edition spirit defined by its bold character and unmistakable sense of personality. Infused with Szechuan pepper and chilli, the gin combines the botanical foundation of the original recipe with a distinctive peppery warmth and subtle spiciness.

The visual identity was developed to capture the unconventional spirit of the collaboration. Inspired by Serge Tonnar’s creative energy and the product’s unapologetically sharp character, the design embraces a playful and expressive visual language that stands apart from the traditional conventions of gin packaging. The result is a label that feels as distinctive and memorable as the product itself.